Get ready for a revolution in flavor, texture and craveability. With the one plant-based protein that combines everything you’re looking for in an ingredient as a chef—without ever having to compromise.


Clean. Simple. Better. High in protein and fiber, low in cholesterol and fat, PAOW! ranks among the healthiest proteins on the market.

Maximize Profit. PAOW! delivers 100% yield, greatly improving cost efficiency compared to meat.

On-Trend Made Easy. PAOW! makes it easy to deliver the cutting-edge plant-based menu offerings that captivate customers, generate more traffic and encourage repeat business.

Amazingly Versatile. Use PAOW! in any recipe that calls for protein. Cook it, grill it, fry it—any way you want for the consistency you prefer. For signature taste experiences limited only by your imagination.


Renowned Swedish Chef and PAOW! creator Anders “The Duck” Linden first started experimenting with plant-based foods in his restaurants back in 1995. After several successful plant-based product launches, his unyielding passion for the creating the perfect combination of taste, texture and versatility resulted in PAOW!—his most impactful product to date.

PAOW! is responsibly crafted to reflect Chef Linden’s mission of creating a sustainable food supply that satisfies the world’s taste for delicious flavor—while protecting our planet for future generations.


How come it’s so tasty?

One word: TEXTURE. PAOW! products deliver a premium texture that works for any protein dish you can dream up. Even more amazing is all the ways you can prepare it to create craveable flavor experiences that wow customers. Add your signature flavor, sauce or seasoning to make it your own!


Why plant based?

The world is nearing 10 billion people—and we need to find new ways to satisfy their taste for delicious flavor without harming the environment. We believe that PAOW! is a huge step in that direction.


Where's the name from?

The name PAOW! perfectly captures what we’re all about: uncompromising in our quest to give your menu items that amazing jolt of flavor that sparks a delicious taste revolution.


Is PAOW! just for vegans?

Absolutely not! The PAOW! taste revolution is for everyone: meat eaters, flexitarians, vegans, vegetarians…
anyone who loves inspiring menu items full of amazing flavor.